How Indexably Calculates AI Visibility Scores

Indexably uses a proprietary methodology to evaluate how likely your content is to be surfaced, quoted, or cited by large language models.

What Changed

For 20 years, SEO meant one thing: rank higher in traditional search. Keywords. Backlinks. Page speed. It worked. Now, millions of people ask ChatGPT, Perplexity, and Gemini their questions directly. These AI systems don't show a list of websites—they synthesize one answer from content they've retrieved and deemed trustworthy.

Why Traditional SEO Isn't Enough

Traditional search engines rank pages based on links and keywords. AI systems look for something different: clear structure, quotable statements, authoritative signals, and content that's easy to chunk and retrieve. If your pages don't have these qualities, AI skips over you—even if you rank #1 in traditional search.

What Indexably Measures

Indexably scans your content across 10 specific metrics for individual pages and 6 categories for your entire site—evaluating whether AI will find you, understand you, and cite you. You get a score, a plain-English explanation of what's holding you back, and a prioritized list of exactly what to fix. No guessing. No black box. Just clarity.

Our Scoring Philosophy

Indexably's AI Visibility Score (0-100) is generated by our proprietary scoring engine. It's not a simple checklist—it's a dynamic evaluation that prioritizes the factors most likely to influence whether AI systems cite your content. We analyze content from the perspective of how AI models process and retrieve information, our methodology is continuously refined based on ongoing research, and scores reflect real-world factors that influence AI visibility.

Two Types of Analysis

Single Page Scan: Analyzes one URL across 10 metrics (Content Relevance, AI Readability, Citation Suitability, Structured Metadata, Crawl & Index Signals, Page Freshness, Domain Expertise, Multimodal Readiness, RAG/AI Retrieval Suitability, Engagement Cues). Best for optimizing key landing pages, blog posts, and product pages. Full-Site Scan: Analyzes multiple pages using 6 categories (Site Structure, Topic Coverage, Internal Linking, Content Distribution, AI Discoverability, Technical Readability). Best for understanding overall site discoverability and identifying structural improvements.

How It Works

1) Enter your URL and we analyze your page or site. 2) Receive your AI Visibility Score across multiple dimensions. 3) Get tailored recommendations to improve your score.

AI Platforms We Analyze For

Indexably evaluates your content for visibility across all major AI answer platforms: ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Google Gemini, Bing Copilot (Microsoft), and RAG Systems. We don't connect to these tools. We evaluate your content based on the patterns their retrieval and summarization systems tend to reward.

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