Frequently Asked Questions

Get answers to common questions about AI visibility scoring and how to optimize your content for ChatGPT, Perplexity, Gemini, and other AI platforms. Understanding these fundamentals helps you make informed decisions about your content strategy.

What is AI visibility scoring?

AI visibility scoring measures how well your content is optimized to be discovered, understood, and cited by AI platforms like ChatGPT, Perplexity, and Gemini. Unlike traditional SEO which focuses on search rankings, AI visibility focuses on whether AI systems can find and cite your content in their generated answers.

How is AI visibility different from traditional SEO?

Traditional SEO optimizes for search engine rankings and click-through rates. AI visibility optimizes for being cited in AI-generated answers. AI systems look for clear, authoritative content with quotable facts—they don't care about keyword density or backlinks.

Do AI crawlers execute JavaScript?

Most AI crawlers do NOT execute JavaScript. ChatGPT, Perplexity, Claude, and most other AI platforms only read raw HTML. Only Google's AI reliably renders JavaScript. If your content is client-side rendered, it may be invisible to most AI systems.

What are the 10 metrics Indexably analyzes?

We evaluate Content Relevance, AI Readability, Citation Suitability, Structured Metadata, Crawl & Index Signals, Page Freshness, Domain Expertise, Multimodal Readiness, RAG/AI Retrieval Suitability, and Engagement Cues. Each metric is scored 0-100 with specific improvement recommendations.

How often should I scan my website?

Scan after significant content updates to verify improvements. For active websites, monthly scans help track progress. After major redesigns, scan immediately to identify any new AI visibility issues.

What is a good AI visibility score?

Scores above 70 indicate strong AI visibility. Scores between 50-70 show moderate optimization with room for improvement. Scores below 50 suggest significant issues preventing AI discovery or citation.

How do tokens work?

Tokens are based on content length. A typical webpage uses 1,000-5,000 tokens. Your monthly allocation is consumed as you scan. Free plan: 1 scan/month, Freelancer: 75,000 tokens, Business: 150,000 tokens.